Website Design

27.02.2009 um 11:15 Uhr

Various Types of Home Page Determine the Success of Your Site

A first impression holds all the aces in every walk of life. Similarly, the home page of your website should be able to create a positive impact in the minds of visitors as it is the first page they visit. An inadequately designed home page can lead to discontentment among users and they won’t spare a second to say it good bye for good. In order to bring success for your website, you need to attract visitors and retain them for long with a well-designed home page. Generally, faster websites consume 2 to 3 seconds for downloading the home page. So, you need more or less 4 to 8 seconds to convey your intended message and persuade your visitors for browsing through your inner pages.

There are different ways of presenting your home page and making it unique so that visitors keep coming in. Select one that suits you and your site’s requirements completely and make use of it in the best possible manner.

Splash pages are the type of front pages that contain more than an animation or effective graphic and a link to enter the site. When you long for improving your site ranking in major search engines, splash pages can help you accomplish that objective efficiently. But, there is a problem in the use of splash pages from SEO perspective. Some splash pages get updated automatically whenever a new page is added which is not SEO friendly. In case of a splash page, you can keep the content to just minimum and put more emphasis on the quality of search tags and targeted keywords. Relevant keywords must be used for your site. Make sure that your splash page loads quickly. Slow loading can drive your visitors away. Splash pages have certain advantages and disadvantages. So, you must weigh every possible option before using them as your home page.

Navigation home pages are another variety that provides a lot of information in a limited space. They generally act like a doorway page by linking it with other essential web pages that your readers can go. Large websites with hundreds of pages are the perfect candidates for navigation home pages. Visitors know that the home pages of large sites don’t contain their desired information. They only visit the page to trace the route to their required information. Having information on your home page is always a great idea, but this is not feasible in case of large websites.           

There are plenty of websites with one specific purpose. An informative home page comes in handy for such websites. The home page of these sites contains the information needed by users straightway. Informative home pages are generally put to use by sites that promote something, display artwork or publish family photo albums. Your business goal or objective must be an essential part of your informative page. You can attract your readers by displaying them a summary of the objective and then providing them details and additional information in support of that objective.

Your home page must be inline with your site requirements and skills. While navigation home pages won’t be appropriate for small sites with few pages, splash pages may not be used to derive optimum benefits by a novice flash designer. Selecting the type of home page depends on the kind of information and message you want convey through your site. It is the most important page where people usually make their first judgment.

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27.02.2009 um 11:11 Uhr

Website Design is All About User Friendliness

Most novice web designers run after making their websites really attractive. You’ll come across a lot of graphics, images, animations and widespread use of JavaScript in those sites. This is not the end. There are also all types of curved borders in place of sharp corners, multiple background images for multiple sections of a page and plenty of functionalities in the form of navigation bars and menu bars. Though these sites boast a high quality appearance and functionality, the same thing can’t be said about their usability and search engine friendliness.

Designing a website doesn’t mean that you’ll make abundant use of graphics, colors and images. It involves many other important aspects to consider before starting your web design. Beginners are more inclined towards the flashy appearance of a website at the expense of other vital aspects. You can say that they taste success in their attempt to a great extent and make the site really a striking piece. Though a website must have aesthetic appeal, it must contain more important things than this. Even if your site wears a plain and simple look such as Google, it can survive and run successfully. But, lack of usability factors can threaten the existence of your site.

Every site in this world is designed and constructed bearing a specific purpose in mind. While some websites sell various types of products and services to their customers, some others are based on pure information. The usability factor of websites plays a significant role in accomplishing your desired purpose. The term ‘usability’ refers to how your potential visitors make use of your site and how expediently they obtain their required information from the site. Some of the usability elements can be summed up in the following manner:

The decision making process of customers is largely influenced by the quality and quantity of information available. Take an example into consideration. A customer may seek all the relevant information about a product before purchasing it. So, you can help him out by providing necessary product information in the home page. You can do this task in a better manner by having information about all the products at one place and link to that location from the home page.

Filling your site with useful information doesn’t end your task. Your visitors must be able to find that information quickly and easily. Otherwise, the website will turn futile. Avoiding any kind of difficulties, you can place information right before them or put a link which is well-visible to all segments of users.

An effective and efficient navigation system is the order of the day for any website. Visitors can put it into operation to move between pages in a hassle-free manner. You can create the same location for your navigation panel or bar on each and every page for the convenience of visitors. The navigation system must be compatible with all types of operating systems and browsers. Having your own site search engine and site map is quite advantageous for websites, particularly larger ones. These things also have positive impacts on user as well as SEO friendliness.

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27.02.2009 um 11:07 Uhr

Ways to Overcome Web Accessibility Mistakes

Web accessibility is another vital aspect ensuring the success of the website. Web developers commit so many web accessibility mistakes while developing a website. Instead of making the site highly accessible, they put a question mark over its continuation with serious blunders. The main problem lies in carrying out too much experimentation without knowing the end result. Accessibility is a serious concern for many websites and can be overcome by adopting certain guidelines.

Alt texts are generally incorporated for images posted at the site to facilitate the understanding of physically handicapped people who make use of screen reader software to go through the site. The Alt text must be short and simple and adequately define the image. Unnecessary and lengthy definitions for images pose problems for screen reader to work through the page. There are certain images that beautify the site only. You don’t need to set Alt text for these images.

You’ll find so many links in a website quite close to each other. These adjoining links can create accessibility problem. Some of the old browsers are unable detect individual links and if you click on a specific link, all the nearby links are redirected to that web page too. So, all the adjoining links on a web page must have non-link text between them. In certain circumstances, web developers put invisible characters such as vertical bars between links. But, these characters might create confusion in the minds of screen reader users.              

Enlarging text with the help of magnifying buttons has its own accessibility problems. It can cause the columns to move off screen to the left or right and go out of sight. Text magnification also creates confusion between headers and bold letters and is very difficult to distinguish. However, the use of tags solves the problem as they can be used as markers in the text to facilitate readability. The most widespread color combination on the Internet is black text on a white background. But, this particular color scheme is hardly readable on a computer screen. Instead of that, you can adopt color schemes like white on blue or green on black for a soothing effect on the eyes.  

You may weigh the option of reversing the popular color scheme of black text on a white background. But, white on black creates so much contrast that it is still very difficult to read. You can try colors like blue, green or white on black or dark brown for better results.

The next accessibility problem is to do with the navigation system. Always keep your navigation far from complexities. If you have implemented one column design on your website, then you need to ensure that the first 5 screen-full of text is not your navigation. Make use of classes to hide sub-navigation. In order to simplify things, you need to incorporate the basic 1 or 2 levels of navigation at the top or bottom of the page.

In order to make your site more accessible, there is no justification of removing all the images. Do not alter or remove the content much. You can resort to zoom-layout option that is the same alignment of content as you find in a standard page. The only difference is it makes the text more legible for low-vision readers.

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27.02.2009 um 11:02 Uhr

Effective Website Navigation Provides Happy Times to Visitors

With thousands of websites operating all over the world, you might be thinking website designing a cakewalk. But, that’s not the true picture. As online business is on the rise, there is cut-throat competition between various organizations. Everybody is trying to outsmart each other through better web services. It has now become highly imperative to attract as well as retain customers. So, web designing is turning out to be a challenging task with the involvement of several critical elements. Site navigation is undoubtedly one of them. You’ll call for troubles by ignoring this particular aspect. If people find it a cumbersome task to switch between various web pages, they’ll never come back to the website regardless of how content rich it is.

Before your site is ready to be launched, you need to closely inspect every area of it in order to identify possible loopholes. Sometimes, a potential problem in the site goes unnoticed by you. In that case, you have to take the service of a neutral person who is not well-acquainted with the site. The person can judge the usability and accessibility aspects perfectly to give you valuable feedback. You can derive maximum benefits from this process by hiring multiple persons to evaluate your site.

A competent navigation system must be easy to use. Users of the website must obtain their desired information quickly and easily. The navigation between various pages should be performed in a problem-free manner. A web designer must keep the user requirements in mind while designing the site navigation. An improperly designed navigation system without considering the benefits of users can make the site useless.

Your site navigation mechanism must be simple, consistent and easy to use. A particular design pattern must be uniformly applied throughout the website. There is nothing more frustrating for visitors when they come across newer navigation elements in different web pages.     The overall objective of the site must be reflected in your navigation mechanism. Generally, users resort to different routes to switch between pages. So, every page must be interlinked with each other through multiple paths. You need to clearly transmit your visual messages to their intended users.

Another element of an effective navigation system is the proper organization of your vast information. Your website structure is largely dependent on the information architecture. Once you’re sure about the overall site structure, the next important activity is how to organize its various parts. In one option, you can store all your information in one directory and then establish links to major web pages from the home page. In the second option, you can organize your sub-pages into individual sub-directories.

While arranging your information, you need to think and take actions from the user’s point of view. If you were a customer, what are the different paths you might have taken to navigate through the site? You can simplify this process by drawing flow charts and storyboards and explore a number of paths for your visitors to use.

It is a common practice of web designers to alter the navigation mechanism in the halfway stage of implementing it. If incorporating changes is highly essential, you must make this happen throughout the website. Make sure that changes are aligned with your overall goals and objectives.

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27.02.2009 um 10:54 Uhr

Get Your Website Optimized through Right Keywords

Traditionally, businesses are used to make heavy expenditures in the promotion and selling of their products and services in order to survive in this cut-throat competitive world. Then, the advent of computers and the World Wide Web paved the way for effective and cost-saving business processes through the launching of websites and other online technologies. Search Engine Optimization or SEO services are one such ground-breaking techniques used to promote your website in major search engines like Google, Yahoo and MSN so that the unique and innovative services of the site reach out to a large number of potential customers resulting in increased revenues.

Most of the Internet marketers commit one solitary, yet biggest mistake while attempting to get their websites highly ranked in various search engines. They try to optimize their webpage for too many unnecessary keywords. You can understand this particular mistake only when you understand how search engines function. Generally, search engines determine the relevancy of a specific web page in relation to a search query. The web page will get a higher ranking in the search engine result pages if it is more relevant to that query.

On the other hand, when you try to optimize your page for more than one keyword, the search engines will come to the conclusion that your page is not as relevant as a page that is optimized for that single keyword. Selecting just one keyword and putting in all your efforts for that keyword can increase your chances of being highly ranked for it.

Another widespread mistake committed by people is to for a keyword that is highly competitive. It is equally true that a super-competitive keyword can bring you more traffic. But unless you have a clear-cut strategy regarding what to do, you have to fight a long battle and claw your way into a top ten finish. In order to achieve faster results, you must choose keywords that people are most likely to use while searching for products. Adopting this approach, you can get quick results as well as highly targeted traffic that has the potential to bring you money.

There are plenty of tricks and techniques available for selecting the right keyword term or phrase to get your website optimized. Any kind of wrong selection can waste your precious resources in the form of time and effort and get you nothing in return. However, the right selection can bring unlimited traffic to your website resulting in huge return on investment. So, it is greatly advisable to look for golden keywords and taste success straightway.

Many website owners who are deeply engrossed in carrying out core business activities hardly find any time for getting their portals search engine optimized. They most often hand over this task to SEO experts around the world. Seeing the growing demand for website promotion, the number of SEO service providers is on the rise. These providers claim to have proper understanding of various search engine algorithms which they utilize to bring in more traffic for your website consistently through top search engine rankings.

For more details please visit us at Website Development , Website Design and Web Design Dallas